Please Join Us
BBYF provides a variety of aesthetic health services that enhance grooming and healthy hygiene. Through these familiar services we help to further support and ensure the senior community and their caregivers health and wellbeing.
Often seniors have skin, hair and nail concerns which are easily compromised through denial of their presence and can be exacerbated by medical conditions, medications and lack of proper care.
Services performed by professionals and students range from massage therapy, hair, nail and skin care to more therapeutic interventions such as gentle foot care for Diabetics. BBYF provides volunteers with expert training in geriatric aesthetic™ health and wellbeing .
“Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.”
Leo Buscaglia
In The Spirit of Beauty Program
In the Spirit of Beauty is a community give-back program through which individual professionals—as well as salons and spas and beauty schools—donate their time and expertise to enhance the aesthetic health and well-being of senior clients and their caregivers.
Through this ongoing act of service, participants extend the mission of the Beauty Becomes You Foundation®, promoting dignity, connection, and self-worth among aging adults. Each contribution supports the Foundation’s vision of helping every person age beautifully—with grace, confidence, and care.
To ease the way and ensure flow these giving professionals are added to our BBY Find a Volunteer Near Me locator.
Schools can become Senior Select® Certified, and students may pre-qualify for Senior Select® Certification, which becomes active upon licensure.
For more information, please inquire about our School Partnership Program and Student Pre-Certification opportunities.
Beauty Becomes You Foundation® – Mission Statement
The mission of the Beauty Becomes You Foundation® is to prevent Failure to Thrive Syndrome—a condition that can develop when individuals lack meaningful human touch and personal care. Through compassionate aesthetic health services, we preserve dignity, restore self-respect, and uplift the spirits of senior men and women while supporting the caregivers who love them.
Our programs enhance appearance, elevate self-esteem, build self-confidence, and nurture a renewed sense of personal pride. By addressing aesthetic health, we inspire positive behavioral changes—encouraging proper medication use, increasing appetite, and promoting greater social engagement. These transformations enrich quality of life and remind every person touched by Beauty Becomes You® that they are seen, valued, and beautiful.
We’re changing the way society looks at seniors,one smiling face and warmed heart at a time.BBYF Programs
BBYF provides a most critical factor of good mental health to senior adults - Caring TOUCH. We provide a variety of basic hygiene programs to the senior community to ensure their mental health and wellbeing. Often senior adults have skin, hair and nail concerns which are easily compromised through denial of their presence and can be exacerbated by medical conditions, medications and lack of proper care.
Services range from hair and skin cleansing to more therapeutic interventions such as foot care for Diabetics and massage therapy for all. BBYF also supports clinicians with expert training in geriatric aesthetic™ health and wellbeing while engaging these professionals in a volunteer capacity.
The Client
Beauty Becomes You® Senior Care Services
Our clients are adults aged 55 and older who deserve compassionate attention to their personal well-being, dignity, and appearance—regardless of their financial circumstances.
We primarily serve older adults with limited financial means or little to no disposable income. Many of our clients would otherwise go without essential personal and aesthetic care due to economic hardship. Through the support of donors, volunteers, and community partners, we make these services accessible to those most in need.
Our outreach includes seniors living:
At home with limited support or resources
In senior living and assisted living communities
In low-income or subsidized retirement residences
In skilled nursing and long-term care facilities
Many of our clients face health or cognitive challenges such as dementia, mobility limitations, or chronic illness—conditions that can make aesthetic and personal care difficult but profoundly impactful for their dignity and self-esteem.
We also recognize the vital role of caregivers—both family and professional—and, when possible, extend supportive aesthetic care to them as well. When caregivers feel restored and appreciated, they are better able to provide compassionate care to others.
At Beauty Becomes You®, we believe that every person, regardless of income or circumstance, deserves to look good, feel valued, and age beautifully—today and every day.
Beauty Becomes You DefinedI have struggled to feel beautiful my whole life. I have seen it in others and wondered how I could achieve it myself. It wasn’t until recently when taking care of my father in his final days that I understood the true meaning of beauty.
One afternoon after taking Gracie and Gillie, my two yellow labs, for a walk I sat down with my Dad. With my hair disheveled and dreadfully lacking makeup we enjoyed some quiet time on his porch. From his wheelchair he was enjoying tending his plants and flowerpots. I was fixing a loose hinge on his birdfeeder on the other end of the porch when he broke our comfortable silence and said with such loving honesty “Ali, beauty becomes you”. I paused and realized that at that moment I have never felt lovelier in my whole life. I finally understood the meaning of beauty, the inner strength, the perseverance and the unconditional love we shared those final days was the beauty that is grace.
Whether you are providing or receiving the gifts, the way I felt at that moment, and continue to feel today, is what I want you to realize in yourself as you grow from participating in Beauty Becomes You Foundation®.
– Alison O’Neil
Alison O’Neil’s Lectures on Geriatric Aesthetics:
Since 2006, Alison has delivered keynote presentations and spoken to thousands of residents in senior living communities, as well as to numerous community organizations. She is also a favored guest on many podcasts. Her uplifting and motivating presentations invite audiences to engage at their own level and experience the moment when beauty truly becomes you. Alison is available for speaking engagements and welcomes opportunities to inspire and educate audiences of all sizes.
Here are a few examples of audiences:
Four time presenter and poster presentations at the American Society on Aging National Convention
Georgia Gerontology Society, Emory University: Geriatric Grand Rounds presentation.
Aging in America Convention co-hosted by the American Society on Aging and the National Coalition on Aging.
Inaugural lecture on Geriatric Aesthetics and Aesthetic Health.
National Coalition of State Boards of Cosmetology
Skin Inc Annual Conference for Estheticians
Atria, Brookdale Living and Campbell Stone Senior Living and more...